Marketing
The project's goal was to create a brand from scratch as a team, and my main job was to handle the marketing campaign. However, I also helped with other tasks. We created a company that 3D prints glasses for customers, ensuring a perfect fit using 3D face scanning technology.
user personas
1st quarter
The campaign needed an online-only launch advertisement for the first quarter.
sketches
moodboard
ad design
mock-ups
2nd quarter
In the second quarter, the campaign expanded to include physical advertisement posters, mainly for the London Underground.
idea
Starting from the second quarter, I aimed to promote the brand by including eyeglasses in famous paintings to grab attention and spark interest in what makes our product unique.
moodboard
designs
mock-ups
