Branding + Promotional Video + Merchandise
In this project, I developed the branding, merchandise, and promotional video for RideVue, a company that produces 3D-printed action camera mounts. These mounts are specifically designed for motorcycle helmets, catering to motorcyclists who want to capture their rides on camera. The branding reflects the innovative and specialized nature of the products, while the merchandise and promotional video help to enhance brand recognition and appeal to the target audience.
Branding
Logo Sketches
Digital Sketches
Colours Testing
final logo
I chose this logo as the final design because it's bold and simple, making it easily adaptable for 3D printing. Additionally, the extended 'V' shape on the side of the logo can be interpreted as the handlebars of a motorcycle, which cleverly ties into the product's intended use and the company's focus on motorcycle enthusiasts. This design effectively merges functionality with symbolic representation, enhancing brand identity.
Logo Do and Dont's
Tagline
Type
patterns
Promotional Video
Script
Moodboard
storyboard
final video
merchandise
sketches and ideas
Improvements
Mock-ups and photos
